Question – TasTAFE Reform Promotions

March 4, 2022

Questions asked by the Hon Meg Webb MLC on 24 Nov 2021 and answered by the Minister for Skills, Training and Workforce Growth on 4 March 2022

With regard to TasTAFE reforms:

Question 1 – Can the Government provide an expenditure breakdown of all promotional and advertising
materials produced to promote the TasTAFE reforms, including:
(a) creation and placement of all newspaper advertisements; and
(b) creation and placement of all other forms of advertising and promotional materials.

Question 2 –  Can the Government provide the publication schedule of all TasTAFE reform-related promotional and advertising materials.

Answer 1 – A total of $83,628.93 exclusive of GST was expended on the production and placement of marketing and advertising material as a part of the TasTAFE transition project to inform the public that draft legislation for TasTAFE was released for consultation.

This included:

  • $32,628.93 exclusive of GST on press advertising in the Mercury, the Examiner and the Advocate relating to the public consultation on the draft legislation for TasTAFE.
  • $26,000 exclusive of GST on radio advertising relating to public consultation on the draft legislation for TasTAFE.
  • $15,000 exclusive of GST on digital advertising relating to public consultation on the drat legislation for TasTAFE.
  • $10,000 exclusive of GST on press advertising placed on 16 November 2021.

 

Answer 2 – Press advertisements were placed in the Mercury, the Examiner and the Advocate on Saturday 2 October, Monday 4 October, Thursday 7 October, Saturday 9 October, Monday 11 October, Thursday 14 October, Saturday 16 October and Monday 18 October.

Radio advertisements were placed with all major commercial radio stations in Hobart, Launceston, Scottsdale, Devonport, Burnie and Queenstown. The radio advertisements were placed every day from Saturday 2 October to midday Monday 18 October.

Digital advertisements were placed with Google Ads, both Search and Display ads, and the Mercury online home page takeover. the Google Ads were placed every day from Saturday 2 October to Sunday 17 October and the Mercury online home page takeover was placed on Saturday 9 October.

There were a total of 13,520 views of the TasTAFE transition homepage. 

This expenditure was budgeted for as a part of the Government’s $98.6 million election commitment to invest in the future of TasTAFE.

See more of Meg’s Questions to Parliament.

 

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